Last Thursday night I had a chance to watch Ms. Cheche Lazaro’s “Media in Focus” show on the ABS-CBN News Channel (ANC). It is an intellectual talk show on everything and anything about media in the Philippines.
The episode was interesting. It was about the imposition of the 18 minute per hour ad load for all the members of the Kapisanan ng mga Broadcaster ng Pilipinas (Association of Philippine Broadcasters) or the KBP.
The show had an interesting panel of guests and resource persons.
The first guest was Ms. Maloli Espinsa, who is the current President of the KBP. She talked about the stricter implementation of the load limit.
She said that the 18 minute rule is one of the higest in the region. [I did some research on Wikipedia and found out that 18 minutes was also the standard in US television.]