So finally you have merchandise to sell online, a shopping cart enabled website, and a reliable online payment gateway (like PesoPay), but what exactly do you need to put on your website, now that you’re on your way to your eCommerce or online donations endeavor?

To avoid any customer misunderstandings and disputes, below are the essential content you must include in your website, in relation to Visa’s best practices on risk management:

• Complete and accurate description of your products and services
• Clear statement of Consumer Data Privacy policy
• Terms and Conditions displayed during the order process, preferably on the same screen as the checkout screen
• Customer service contact and support (e-mail, local or toll-free numbers)
• Permanent merchant establishment address and outlet country information
• Transaction currency or currencies
• Clear and concise statement of your Refund policy with a “Click to Accept” button
• Clear and comprehensive Shipping policy with a “Click to Accept” button
• Description of your Billing practices
• Export restrictions, if any

Other recommendations on what to put in your website:
• Clear merchant trading name
• Updated stock information
• Commitment to process orders within your standard turn-around time
• Commitment to respond to customer service inquiry within your standard turn-around time

For detailed documentation on Visa’s Risk Management Best Practices, click here.

Posted by Kristine “Libby” Malibiran

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