The American shopper is easy to persuade. If you know how, you can make him buy what he doesn’t even want or need. That’s what I learned during crash training in sales for my call centre job. The trick is to be confident, and always always recommend. That is the key word. Americans are looking for an expert. They want someone who’s going to tell them that this is what you need and this is what you should want. When Americans go shopping, their minds aren’t usually made up as to what to buy and the American salesman knows this. This is why he would be recommending to the customer what he should buy. The American (if he’s ready to make the purchase) would more likely than not make the purchase.

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