Attended the presscon last Tuesday for the Hong Kong musical production of “Peter Pan” that’s running in Manila for a month starting today. Boy, was I floored. About 120 people showed up for the event, representing every kind of local media from print (newspapers, tabloids, magazines) to radio-TV and various news websites and lifestyle portals.
Well and good, we can all do with more such displays of enthusiasm for theater fare. But I have a question: where is everyone when it’s a local production that’s being announced? From my experience, not even the most well-organized media events like those by Monique Wilson’s New Voice Company or Audie Gemora’s Trumpets can rope together more than 50 of my media fellows for lunch in one room. Obviously, I can’t fault the PR organizer here; it did a swell job in contacting every single entity–prominent, obscure or otherwise–that could help it drum up interest for the play. Budget also played a part, as ABA Productions, the company behind “Peter Pan,” seems to have deep enough pockets to fund a lavish lunch-cum-sneak preview at a five-star hotel.
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