These days, a lot of blogs are holding contests. It’s a trend that bloggers are quick to adopt because of the benefits they could get out of it. That’s because a blog contest is a powerful marketing tool to get blogs better exposure. Get more traffic, backlinks, readers, Technorati ranking, etc; it’s all about increasing blog stats to improve your blog’s authority.

What’s a blog contest?

A blog contest is just your usual online contest that is conducted by blogs to build publicity, recognition, and/or networks. A blog contest cannot be a contest without prizes. These prizes range from entrecard credits to real cash, gadgets, advertising spots, reviews, and other valuable online merchandise and services you could think of. Getting entries to win usually requires a participant to do some things that will benefit the contest host and his/her blog.

How do you benefit from holding blog contests?

Your blog can benefit from a contest in a lot of ways depending on your contest’s rules/mechanics and how well you promoted it; but generally, these are the areas where you’ll see much improvement and what most contest runners hope to improve after conducting it:

  • More backlinks
  • Increased Google, Technorati, and Alexa rankings
  • More readers (subscribers and return visits)
  • More traffic

How to Setup a Blog Contest?

Running a contest is not as easy as it looks. It requires a lot of effort to coordinate with everyone you want to get involved from its conception to the handing-over of prizes to the winners. If you’re planning of running one, here’s a guide which could help you.

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