Having the luxury of time, I was able to browse old magazines and I thought this one is worth sharing– the thought may not be new and may not be popular with most business strategies that we know of. =====

Source: Avancini Report

Everything I learned about selling I learned one afternoon from my father at his furniture store in New Era, Michigan. I was 12 years old and I was sweeping the floor when an elderly woman entered the store. I asked Dad if I can wait on her. “Sure”, he replied.

“May I help you?”
“Yes young man I bought a sofa from your store and the leg fell off, I want to know when you are going to fix it”.
“When did you purchase it Ma’am?”
“About ten years ago”.

I told my father that she thought that we are going to fix it for free…

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