Ever get frustrated every time your AdSense units display advertisements that are not related to your blog’s theme or content? You know, ads like beaches and resorts showing up on your sidebar when your blog is talking about cooking?

AdSense makes use of a very powerful technology which determines what relevant ads it should display on your ad units. This tool scans your blog, locates keywords, and picks up the most appropriate advertisement to display. However, like any artificial intelligence, it is not that perfect.

Based on AdSense’s calculations, it may have assumed that your blog is talking about beaches and resorts because you have used a lot of these keywords on your blog post. Even with Adsense’s new feature that let’s you filter unwanted ads, you still don’t have full control over what advertisements Google chooses for your blog.

But don’t fret, you can still getting those cents from AdSense. All you need to do is to how it what keywords to choose.

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